Today if an inventor, entrepreneur or small business with a compelling timely product or service wants to truly build a widely recognized name brand on top of a sales and distribution strategy, they will find that there are no single source businesses in the market to help them do that…until now!

The Branding Foundry™(TBF) fills this need by offering a qualified client a point-to-point brand, direct response and marketing conglomerate anchored by a revolving investment fund. Leveraging the expertise of its seasoned management TBF has established a new paradigm for introducing products and services to a broad base of particular consumers by filling the fast-growing need for new solutions in an increasingly fragmented advertising and brand building environment.

With hundreds of TV channels, TiVo/DVR devices that cut out advertising, the proliferation of ad-laden Internet sites, and an increasing number of mobile device options added to the mix, traditional slow to change media buying is not working. As the introduction of new technologies continues to escalate, the challenges of reaching a desired consumer population also mount.

TBF’s patent pending business system truly accelerates the typically fragmented process of building high-value household name brands. To address these challenges, TBF is launching a powerful branding-to-retail as well as online sales and marketing accelerator system that comprises a number of advantages over traditional marketing and advertising plans.

Chief among these are the following:

• Direct Response Television (DRTV) is more cost effective than traditional advertising because it can carefully target specific consumer segments rather than broadcast to mass markets.
• DRTV is more cost efficient than traditional advertising because it generates revenue while building awareness for a new product or service.
• DRTV is immediately measurable and enables sellers to gather contact information on prime prospects.
• Surprisingly, in many cases, the majority of sales generated by DRTV take place at retail stores, and TBF’s retail affiliations automatically provide outlets at the prime point when heightened awareness generates demand.
• TBF’s system will be applied to a continual stream of products/services that meet the company’s profile for having the potential for becoming ubiquitous, so the risk of failure is minimized.

Our vision is to generate attractive, long-term cash flow based on equity in a streaming portfolio of similarly promoted companies. Our strategy also allows for the profitable exit of any portfolio company that may be acquired.

Integrating its wholly-owned solutions and assets with strong partner relationships, TBF increases brand equity and retail opportunities for each distinct consumer product or service business it selects for execution. As each brand reaches critical mass, it is seamlessly streamed into retail and online distribution for extended brand reach and sales through TBF’s business partners. This unique approach creates dynamic, quick-to-market cash flow.

By virtue of its indigenous networks, business relationships and online business community, TBF sees an abundance of early stage products and services whose creators are seeking faster, more efficient ways to build brand awareness and business valuation.  This torrential deal flow allows TBF to select only the best projects that meet or exceed its measurable criteria for inclusion in its portfolio of product affiliate partners.

Once a candidate company is selected for TBF’s portfolio, a justifiable percentage of the company’s equity and revenue is negotiated as TBF’s share. This share is in effect throughout the business’ sales and marketing lifecycles as long as the company is under contract with TBF. 

Upon signing an agreement, TBF lends the new portfolio company the necessary operating funds from its investment fund to execute the testing phase of the branding, direct response, and mass marketing processes. TBF then leverages all of its wholly-owned assets and critical relationships to quantify the business’ potential as a successful venture for TBF and its investor partners. These predictable-testing phases will reveal the truly viable opportunities and give the board of advisors the necessary data to make a sound decision on whether to go forward or terminate the agreement. 

If the test is positive, TBF will continue to its next phase of executing a comprehensive, full-scope sales and branding campaign. The objective will be to swiftly create newly formed pent-up demand in the marketplace through TBF’s nationwide direct response, online and retail marketing and critical integrated sales vectors.

A successful TBF campaign will generate a high-yield, accelerated cash flow business with the upside of increased valuation and eventual brand equity that provides value across the board. TBF’s proven sales, marketing and branding path is one of the best ways to empower a timely product and business that breaks through a highly competitive and crowded marketplace to literally build a brand that reaches a mass market of consumers.

Once a substantial brand is established and quantified by TBF’s processes and efforts, it is expected that leading corporations will pay a premium to acquire a TBF portfolio business to increase their top-line revenue and brand diversification. This unique advantage legitimately establishes TBF as the perfect investment platform to increase shareholder value and deep corporate equity while limiting risk.

THE BRANDING FOUNDRY™ featured in the Puget Sound Business Journal and we have launched our first product. Make sure you take a look if you own a website!